HODs RSS FeedCategory - Marketing & PR
Showing blog posts in the category: Marketing & PR.
-
How to write a press release
Posted by Alice Kershaw on 14th May 2012 | 0 Comments
There are many ways to raise awareness of your event. To get your stories into the media and announce things you think are newsworthy, it's best to issue a press release. You can email your release to local and national journalists and also put it on your website. But first of course, you need to write it. But how to go about?
-
Reaching new audiences
Posted by Zoe Potter on 30th April 2012 | 0 Comments
Let’s face it, we’d all like to reach further a field for new audiences and supporters. But how exactly do you go about reaching out to them? Before you rush ahead and place adverts here, there and everywhere. It’s worth thinking about what you actually have to offer these potential new audiences and go from there. So, here are a few ideas.
-
Tell us your stories: make history come alive
Posted by Annabelle Thorpe on 19th April 2012 | 0 Comments
This year, Heritage Open Days is all about stories. Every Heritage Open Days property has a tale to tell, whether a glamorous country house, a medieval undercroft, a church, or a lighthouse. We want to make history come alive with stories of love affairs and family feuds, political schemes and wild romances. Have you got a story to tell us?
-
Linking up with your local Council
Posted by Roger Woodley on 26th March 2012 | 0 Comments
Here in Cheltenham, we’ve built up excellent relations with our Borough Council – or the part we regularly deal with, anyway. I know from talking around and from general gossip that it’s not always like this, so I’ll tell you how it’s come about here – as a success story!
-
Registration 2012: words are power
Posted by Nicola Graham on 13th March 2012 | 1 Comment
You’ve filled in your contact details, ticked the organiser box and selected which type of organisation you are working for. So far so good. You scan the organiser agreement...yes, yes, yes, sign it, date it, save it, good. Pretty straight forward. Excellent! This will be done in no time. Right, next bit.
-
Discovering Places - Making the most of the Olympic torch relay
Posted by Discovering Places on 7th March 2012 | 0 Comments
Summer 2012 will be a time of UK-wide celebration. It will also be a time of exploration as the London 2012 Olympic Torch Relay will spend 70 days travelling across the UK. The torch will be within one-hour journey time of 95% of the population at many points along the route, and thousands of people will be coming out each day to see the torch travel through their town, village or city.
-
Working with networks - or why the A697 is worth a trip
Posted by Jim Herbert on 13th February 2012 | 1 Comment
I’m the Heritage Development Officer for Northumberland County Council, and one of my jobs is to encourage the people in the county to get involved with Heritage Open Days. This post is how the building of networks - however informal - is key to the weekend’s success.
-
Knocking on people’s doors
Posted by Roger Woodley on 5th February 2012 | 0 Comments
Picture it. I want to persuade a new institution to open up for Heritage Open Days, or I’m looking for sponsorship. This is a typical dialogue:
-
Linking buildings, creating clusters – together we’re stronger
Posted by Lucie Thacker on 30th January 2012 | 0 Comments
Heritage Open Days visitors really appreciate any ideas for other places to explore and there are loads of ways to make connections. Here are a few ideas based on our experience.
-
Historic churches as visiting destinations
Posted by Chana James on 14th December 2011 | 0 Comments
Churches haven’t always been readily associated with the word tourism, but increasingly more and more tourism managers are realising their potential as part of the ‘tourism offer’ for their local area. We at the Churches Conservation Trust (CCT) have been welcoming visitors to our churches since 1969.
