New Year Honours – 2023 festival favourites
Each year we keep an eye out for those entries that really sparkle - the images that catch the eye, the titles and descriptions that make you want to know more. You could have the best event in the world but for people to come to that event, to know it is happening, the way you present it matters - particularly in the crowded marketplace of our event directory! Here are our favourites from last year by category...
Media knock outs
These events featured the most in press pitches. Key to their success: details were submitted to us early (including an image!) with titles and descriptions that caught the team's, and later the media’s attention.
A picture's worth 1,000 words... and they're the first thing people tend to look at on a page. So with thousands of listings on our event directory, they make all the difference. Here are two of the most 'liked' images from our social media streams last year:
Cleveland Pools - Britain’s oldest lido (Cleveland Pools Trust and Fusion Active Lifestyle, Bath, Somerset): 'Dive into the history of Britain's oldest lido! Ideally situated next to the River Avon, this Georgian Bath has been transformed into a modern outdoor swimming facility. Discover the rich history of the pools - from naked swimming to a trout farm, have a splash in the water, and go on an activity trail!'
Moseley Old Hall (National Trust, Wolverhampton, West Midlands): 'Get ready for an immersive experience that engages the senses with the sights and smells of a 17th century farmhouse, with a crackling open fire and costumed characters to interact with!'
What’s in a name? A lot! After an image, it’s the first thing to catch someone’s eye when looking through event listings. Here are some that caught the team’s imagination last year:
- One More Thyme (Norwich Historic Churches Trust, Norfolk): 'Meet our Heavenly Gardeners volunteers, learn about creative uses for medieval plants and the church repairs.'
- From Steam to Stegasaurs - Swindon's questions answered (Swindon Local Studies, Wiltshire): 'Send us your questions about Swindon's history, serious or silly! We will research them, and try to answer as many as possible in our talk!'
The first few lines of an entry can make a world of difference. Questions tease us, descriptions entice us, or simply make us laugh! Here are some that had us smiling and made us want to know more:
SPECIAL MENTION - For their brilliant description of family activities!
Whalley Bells: One hundred years of ringing out in celebration (St Mary and All Saints Church, Whalley, Lancashire): 'The teddy bear zip wire (other soft toys are also welcome) will be running all morning for brave bears to see if they dare slide from the ringing room window across the churchyard. The excited toys can then recover safely in the soft toy creche in church to allow their owners to enjoy all the activities of the day.'
Last year’s theme was our most popular yet - there were hundreds of inspiring ideas and stories but one local coordinating team really knocked it out of the park - congratulations Liskeard Unlocked (Cornwall), who's brilliant programme of events included:
- Fashion on the Homefront (Ramsgate Tunnels, Kent): 'A story of colour, invention and determination to create wearable fashion during rationing in the Second World War.'
- Bonnets to Boats (Heatherfield Heritage, Cheshire): 'Short videos released each day showcasing the arts of the inland waterways.'
Find out more
- Creativity Unwrapped highlights - More tasters of events from last year's theme
- Festival Review 2023 - Summary of last year's festival
- Got a story/place to share? - Find out how you can join our festival community
- Routes-Networks-Connections - Get some early inspiration for this year's theme
- Read more on the blog - More tales of Creativity Unwrapped plus behind the scenes updates from the team
- Newsletter - Sign up for regular updates on the festival and beyond